Jessica (Jess) Burns
About Jessica (Jess) Burns
Jessica (Jess) Burns serves as the Senior Vice President of Brand Marketing at Rent The Runway, where she leads marketing operations and oversees brand campaigns. With extensive experience in brand marketing and communications, she has held various roles in notable organizations, including Grubhub and The James Beard Foundation.
Current Role at Rent the Runway
Jessica Burns serves as the Senior Vice President of Brand Marketing at Rent the Runway, a position she has held since 2021. In this role, she oversees the development of marketing campaigns that foster brand love and advocacy. She leads efforts in customer insights and research to enhance the brand's presence in the market. Additionally, she is responsible for launching new markets and managing marketing operations and product marketing, ensuring that Rent the Runway maintains its relevance in consumers' lives.
Previous Experience in Brand Marketing
Prior to her current role, Jessica held various positions in brand marketing across multiple organizations. She served as Vice President of Brand Marketing and Creative at Grubhub from 2018 to 2021, where she contributed to brand strategy and marketing initiatives. Earlier, she was the Senior Director of Brand Marketing at Grubhub from 2016 to 2018. Her experience also includes roles at Jockey International, Inc. as Director of Integrated Marketing and Communications, and at Optimer Brands as Vice President of Marketing.
Advisory Roles and Contributions
Jessica has been actively involved in advisory roles, including her position as an Advisory Committee Member at The James Beard Foundation from 2019 to 2021. She is also a Judge for the Shorty Awards since 2019 and a Founding Member of Chief, an organization aimed at supporting women in executive roles. Additionally, she serves on the Advisory Council for Brand Innovators Labs since 2018, contributing her expertise to various initiatives.
Educational Background
Jessica holds a Bachelor of Arts degree in Communications and Political Science from the University of Wisconsin-Madison. She furthered her education at Northwestern University's Kellogg School of Management, completing the Accelerated Marketing Leadership Program. Additionally, she studied Marketing at UNSW and pursued Portfolio Development with a concentration in Copywriting at the School of Visual Arts.
Career Progression and Early Roles
Jessica's career began in advertising, where she worked as an Account Executive at Grey Group from 2004 to 2007. She then progressed to roles such as Account Supervisor at mcgarrybowen and Account Director at Sony Music Entertainment. Her diverse experience in marketing and communications has shaped her strategic approach in her current and previous roles.