Kristin Morisseau
About Kristin Morisseau
Kristin Morisseau serves as the Manager of Growth Marketing Creative Strategy at Rent The Runway, where she has worked since 2021. She has a background in marketing and strategic planning, with previous roles at Wayfair and various internships during her studies at Boston College.
Work at Rent the Runway
Kristin Morisseau has been serving as the Manager of Growth Marketing Creative Strategy at Rent The Runway since 2021. In this role, she plays a significant part in retention initiatives, specifically targeting pause and churn reactivation. She is responsible for developing strategic planning and creative briefing processes aimed at new user acquisition, focusing on both one-time rental and subscription models. Additionally, she leads the management of Affiliate and Direct Mail campaigns, overseeing them from planning through to analysis. Kristin utilizes insights from market performance and user focus groups to tailor marketing strategies for a diverse audience.
Previous Experience at Wayfair
Before joining Rent The Runway, Kristin Morisseau worked at Wayfair in various roles. She served as a Site Merchandising Specialist for 9 months in 2019, followed by a position as Senior Associate in Marketing Creative Strategy from 2019 to 2021. During her time at Wayfair, she contributed to the development and execution of marketing strategies that enhanced the company's online presence and product visibility. She also worked as a Site Merchandising Associate from 2017 to 2019, where she further honed her skills in marketing and merchandising.
Education and Expertise
Kristin Morisseau completed her undergraduate studies at Boston College, earning a degree in Economics and Communication from 2013 to 2017. She also studied at University College Cork for 11 months in 2016. Her educational background provides her with a solid foundation in both analytical and communicative skills, which she applies in her marketing strategies. Additionally, she attended The Montclair Kimberley Academy from 2009 to 2013, where she developed early academic and leadership skills.
Internship and Early Career Roles
Kristin Morisseau gained early experience through various internships and roles. She worked as a Marketing and Sales Intern at Ame & Lulu in 2015 for 3 months. At Boston College, she held multiple positions, including Marketing Team Member, Tours Program Coordinator, and Marketing Communications Intern, from 2016 to 2017. She also served as a Corps Member at Jumpstart from 2014 to 2015. These roles provided her with diverse experiences in marketing, communications, and team coordination.