Kristy Watson
About Kristy Watson
Kristy Watson serves as the Vice President of Brand and Creative Marketing at Rent The Runway, a position she has held since 2023. With extensive experience in marketing leadership roles, she has previously worked for notable companies such as Kjaer Weis, Rebelstork, and Erno Laszlo.
Current Role at Rent the Runway
Kristy Watson serves as the Vice President of Brand and Creative Marketing at Rent the Runway since 2023. In this role, she is responsible for overseeing the brand's marketing strategies and creative initiatives. Her focus is on enhancing brand visibility and driving customer engagement within the competitive fashion rental market. Watson's leadership aims to align the brand's mission with innovative marketing approaches to attract and retain customers.
Previous Experience at Kjaer Weis
Before joining Rent the Runway, Kristy Watson held the position of Head of Growth at Kjaer Weis from 2020 to 2021. During her tenure, she focused on expanding the brand's market presence and driving growth initiatives. Her efforts contributed to the brand's visibility in the beauty industry, leveraging her expertise in marketing and brand development.
Background in Marketing Leadership
Kristy Watson has extensive experience in marketing leadership roles across various companies. She served as Chief Marketing Officer at Rebelstork from 2021 to 2023, where she led marketing efforts for a tech-driven baby gear marketplace. Prior to that, she was the Chief Marketing Officer at ERNO LASZLO from 2014 to 2020, where she reformulated and globally launched the iconic skincare brand. Her career also includes roles at PEOPLE Magazine and 24 Seven Talent, showcasing her diverse marketing expertise.
Education and Expertise
Kristy Watson earned a Bachelor of Applied Science (B.A.Sc.) in Accounting from the University at Buffalo. Her educational background provides a strong foundation for her analytical approach to marketing and brand strategy. Watson is passionate about building mission-driven brands and emphasizes the importance of creating high-performing, diverse, and inclusive teams in her work.
Achievements in Brand Development
Throughout her career, Kristy Watson has achieved significant milestones in brand development and marketing. She executed omni-channel strategies that enhanced sales across various platforms, including Sephora and Amazon. At ERNO LASZLO, she established teams and infrastructure for direct sales in China and omni-channel sales in the US and EMEA. Her leadership in these initiatives reflects her capability to drive growth and brand recognition in competitive markets.