Leticia Viedma
About Leticia Viedma
Leticia Viedma serves as the Director of Revenue Growth at Rent The Runway, where she has worked since 2021. She has a strong background in business development, having previously held roles at the European Investment Fund and Uber, and possesses advanced degrees from The Wharton School and the University of Pennsylvania.
Current Role at Rent the Runway
Leticia Viedma serves as the Director of Revenue Growth at Rent the Runway. She has held this position since 2021, contributing to the company's strategies aimed at enhancing revenue streams. Her role focuses on optimizing revenue and yield, particularly within the direct-to-consumer business model and subscription services.
Previous Experience at Rent the Runway
Before her current position, Leticia Viedma worked at Rent the Runway as a Senior Manager of Revenue Growth from 2020 to 2021. In this capacity, she was involved in developing strategies to increase revenue and improve customer acquisition within the ecommerce sector.
Professional Background in Business Development
Leticia Viedma has a background in business development, having worked as a Business Development Manager at the European Investment Fund from 2015 to 2018 in Luxembourg. Her experience in this role contributed to her expertise in managing profit and loss (P&L) and optimizing revenue.
Educational Background
Leticia Viedma studied at The Wharton School, where she earned her Master of Business Administration (MBA) from 2018 to 2020. Additionally, she completed a Master of International Studies at The Lauder Institute, University of Pennsylvania, during the same period. She also holds a Bachelor in Law from Esade, completed from 2007 to 2012.
Experience in Corporate Law
Prior to her roles in business development and revenue growth, Leticia Viedma worked as a Corporate/M&A Associate at Latham & Watkins from 2012 to 2015 in Madrid. This experience in corporate law provided her with a strong foundation in legal and business principles relevant to her subsequent roles.