Alexandra Roa
About Alexandra Roa
Alexandra Roa is a Senior Business Development Manager at Replai, where she has worked since 2022. With a strong background in partnerships and sales, she has held various roles in the digital marketing sector, leveraging her expertise in computer vision and AI technology to enhance video content performance.
Work at Replai
Alexandra Roa has been serving as the Senior Business Development Manager at Replai since 2022. In this role, she focuses on driving business growth and developing strategic partnerships within the video content sector. Based in Paris, Île-de-France, she utilizes her extensive experience in sales and account management to enhance the company's market presence.
Previous Experience in Sales and Partnerships
Prior to her current position, Alexandra held the role of Senior Sales Account Executive at Zeotap from 2020 to 2022. She also worked as Directrice des partenariats at ShowHeroes for one year in 2019-2020 and at Widespace for seven years from 2013 to 2020. Her early career included a position as International Account Executive at Mediaedge:cia from 2006 to 2007.
Education and Expertise
Alexandra Roa earned a Master's degree in International Marketing and Management from Business School ESLSCA, completing her studies from 2003 to 2006. She possesses expertise in leveraging computer vision and AI technology to enhance video content performance. Additionally, she has in-depth knowledge of video performance metrics across platforms such as Facebook, Google, and TikTok.
Specialization in Video Advertising
Alexandra specializes in identifying key creative elements in videos that impact advertising success. Her focus on video performance metrics allows her to provide insights that drive effective advertising strategies, making her a valuable asset in the business development landscape.