Francisco Pacheco
About Francisco Pacheco
Francisco Pacheco serves as the Co-Founder and Chief Product Officer at Replai, where he has worked since 2017. He has a background in marketing and management, with previous roles at WYgroup, EXUP, Mobipium, and TIMWE Group.
Work at Replai
Francisco Pacheco serves as Co-Founder and Chief Product Officer at Replai, a position he has held since 2017. Based in the Porto Area, Portugal, he has been instrumental in developing Replai's innovative data-to-ads process. This process utilizes computer-vision AI to improve video creative performance. Pacheco has also played a significant role in expanding Replai's international presence, establishing operations in key locations such as San Francisco, London, and Porto.
Previous Work Experience
Before joining Replai, Francisco Pacheco held several positions in the marketing and training sectors. He worked as Marketing Director at WYgroup for seven months in 2017. Prior to that, he was a Training and Development Specialist at EXUP - Experience Upgrade Program from 2013 to 2014. Additionally, he served as Digital Marketing Coordinator at Mobipium for four months in 2016 and as UA Team Lead at TIMWE Group for four months in 2016 to 2017, both roles based in Lisboa e Região, Portugal.
Education and Expertise
Francisco Pacheco holds a Master of Science (MSc) in Management from Nova School of Business and Economics, where he studied from 2015 to 2017. He also earned a Bachelor of Science (BSc) in Management from Universidade do Porto, completing his studies from 2012 to 2015. His educational background provides a strong foundation for his expertise in product development and digital marketing.
Professional Contributions
At Replai, Francisco Pacheco has contributed to the development of advanced advertising technologies, particularly focusing on the integration of AI in marketing strategies. His work in enhancing video creative performance through data-driven approaches has positioned Replai as a leader in the digital advertising space. His efforts in establishing the company's international footprint have also been pivotal in its growth.