Rob Heffernan
About Rob Heffernan
Rob Heffernan is the Lead Account Manager for Global Accounts at Replai, based in London, England. He has extensive experience in account management, having previously held positions at Groupon and data.ai, where he specialized in enterprise and strategic accounts across various markets.
Current Role at Replai
Rob Heffernan serves as the Lead Account Manager for Global Accounts at Replai, a position he has held since 2022. In this role, he focuses on managing and optimizing relationships with global clients. His responsibilities include understanding market needs and tailoring strategies to enhance client satisfaction and performance.
Previous Experience at Groupon
Prior to his current role, Rob worked at Groupon in various capacities from 2016 to 2019. He started as a Junior Sales Consultant for Mid-Market Accounts, then progressed to Regional Account Manager for Premier Accounts, and finally served as Senior Account Manager for Premier and National Accounts. His experience at Groupon provided him with a solid foundation in account management and sales strategies.
Experience at data.ai
Rob Heffernan worked at data.ai from 2019 to 2022, where he held multiple positions including Account Manager and Senior Account Manager for Enterprise & Strategic Accounts in the EMEA region. His roles involved collaborating with mobile marketers to optimize video content performance, particularly in the context of evolving mobile environments.
Educational Background
Rob has a diverse educational background in International Business Management. He earned a Bachelor of Science (BSc) from Newcastle University, studied at Toulouse Business School, and attended Universidad de Granada for Spanish classes. He also completed his high school education at The King's School Chester and obtained IGCSE qualifications at the British International School in Riyadh.
Skills and Expertise
Rob possesses expertise in managing global accounts and leveraging computer-vision AI to enhance video creative performance for app developers. He has experience in tracking real-time visual and audio events in videos, assessing their impact on performance metrics across various channels and networks. His skills are particularly relevant in the context of mobile marketing and video content optimization.