Marcia Webb
About Marcia Webb
Marcia Webb, VP, CPG Sales
Marcia Webb is a seasoned professional currently serving as the Vice President of Consumer Packaged Goods (CPG) Sales. With an extensive background in sales and category management, Marcia leverages her expertise to drive growth and strategic opportunities within the CPG sector. Her role involves guiding teams and developing innovative approaches to merchandise and media strategies. Her deep understanding of the market and analytical skills positions her strongly in the CPG sales arena.
Marcia Webb at NielsenIQ
Marcia Webb held the position of Vice President of Retail Intelligence (National Accounts) at NielsenIQ. During her tenure, she played a critical role in supporting established and emerging retail channels. Her work involved assisting hundreds of clients to harness data and analytics to create strategic merchandising and media opportunities. Over her 25-year career at NielsenIQ, Marcia contributed significantly to the growth and intelligence of retail practices.
Marcia Webb's Experience in Retail Growth
Throughout her career, Marcia Webb has supported both established and emerging channels of retail growth. At NielsenIQ, she was instrumental in utilizing data and analytics to develop strategic merchandising and media strategies for various clients. Her efforts were crucial in enabling clients to explore and capitalize on new retail opportunities.
Marcia Webb's Leadership at Kraft-General Foods
Before her long-standing role at NielsenIQ, Marcia Webb gained valuable experience in category management leadership at Kraft-General Foods. This role helped hone her skills in managing product categories and developing strategies that enhance product performance and market presence. Her leadership in category management laid a strong foundation for her later achievements in retail intelligence and CPG sales.
Marcia Webb's Contribution to Strategic Opportunities
Marcia Webb has a track record of helping clients develop strategic opportunities through the use of data and analytics. At NielsenIQ, she was deeply involved in creating and implementing merchandising and media strategies that enabled clients to better position their products in the market. Her strategic initiatives have supported the growth and success of numerous clients in the retail industry.