Anil Martin
About Anil Martin
Anil Martin is a Senior Manager of Marketing Operations with extensive experience in data analysis and marketing strategy. He has worked at notable companies including Akamai Technologies, Replicon, and Automation Anywhere, and possesses expertise in various sectors such as Enterprise Cloud and SaaS.
Work at Replicon
Anil Martin has been employed at Replicon as a Senior Manager Marketing Operations since 2013. In this role, he is responsible for overseeing marketing operations, which includes lead and demand generation, campaign management, and the development of go-to-market strategies. His tenure at Replicon has spanned over 11 years, during which he has contributed to the company's marketing initiatives and operational efficiency.
Previous Experience at Akamai Technologies
Before joining Replicon, Anil Martin worked at Akamai Technologies as a Senior Business Analyst in Marketing Operations from 2010 to 2013. His role involved analyzing marketing performance and providing insights to enhance operational strategies. This position was based in Cambridge, Massachusetts, where he spent three years contributing to the company's marketing analytics.
Experience at Automation Anywhere
Anil Martin has been with Automation Anywhere since 2019, serving as a Senior Manager Marketing Operations. In this capacity, he focuses on marketing operations within the company, leveraging his expertise in CRM management and marketing automation. His work involves managing marketing campaigns and ensuring data integrity across various marketing initiatives.
Education and Expertise
Anil Martin possesses expertise in several sectors, including Enterprise Cloud, SaaS, RPA, and Banking. His skills include identifying performance trends and interpreting data for business analysis. He is proficient in developing Ideal Customer Profiles (ICP) and has experience managing cross-functional teams, which enhances his ability to execute effective marketing strategies.
Background in Finance Analysis
Prior to his roles in marketing operations, Anil Martin worked as a Finance Analyst at ANZ from 2008 to 2010 in Melbourne, Victoria, Australia. This experience provided him with a solid foundation in financial analysis, which complements his marketing operations expertise and contributes to his analytical capabilities in interpreting business data.