Aruna Shekar
About Aruna Shekar
Aruna Shekar is a Market Research Executive at Replicon in Bangalore, where she has worked since 2016. She specializes in generating leads through industry research, managing email campaigns, and analyzing market data to provide insights on competitors.
Work at Replicon
Aruna Shekar has served as a Market Research Executive at Replicon since 2016, accumulating eight years of experience in this role. Based in Bangalore, she is responsible for generating industry-specific and product-specific leads through extensive prospect and industry research. Her work involves utilizing various professional platforms such as LinkedIn, Bizshark, Insideview, Zoominfo, Lead Ferret, Hoovers, and Jigsaw for secondary research. She plays a crucial role in managing email campaigns and is skilled in third-party data collection.
Email Marketing Expertise
Aruna specializes in email marketing, where she oversees content creation, design, planning, and execution of email campaigns. Her proficiency in this area contributes to the effectiveness of lead generation efforts. She also maintains and enhances both B2C and B2B data through market research and email appending, ensuring that the data used for campaigns is accurate and up-to-date.
Market Research Skills
In her role, Aruna develops new techniques for conducting research to identify key personnel across various industries. She analyzes market data to provide insights on key competitors, which aids in strategic decision-making. Her ability to generate leads through thorough research supports the overall marketing objectives of Replicon.
Professional Tools and Techniques
Aruna utilizes a variety of professional sites for her research activities, enhancing her ability to gather relevant data. Her experience with tools like LinkedIn, Bizshark, Insideview, Zoominfo, Lead Ferret, Hoovers, and Jigsaw allows her to conduct comprehensive market analysis. This expertise in using diverse resources contributes to her effectiveness in lead generation and market research.