Harsimran Singh Labana
About Harsimran Singh Labana
Harsimran Singh Labana is a Senior Product Marketing Manager with a background in electronics and marketing. He has held various marketing roles at companies such as Infosys, IBM, and Deutsche Bank, and currently works at Replicon in Bengaluru, India.
Current Role at Replicon
Harsimran Singh Labana serves as the Senior Product Marketing Manager at Replicon, a position he has held since 2021. In this role, he focuses on developing and executing marketing strategies that drive customer acquisition. He collaborates with cross-functional teams to design integrated marketing campaigns, ensuring alignment with business objectives. His responsibilities include synthesizing complex data sets to present to executive audiences, which aids in tracking and improving business performance.
Previous Experience at Infosys
Prior to his current role, Harsimran worked at Infosys as a Marketing Manager from 2018 to 2021. During his three years in this position, based in Bengaluru, India, he conducted ongoing market research to understand buyer behavior and criteria. His insights contributed to the development of effective marketing strategies tailored to the needs of the target audience.
Professional Background at IBM and Deutsche Bank
Harsimran's career includes significant roles at IBM and Deutsche Bank. He worked as a Content Marketing Manager at IBM from 2011 to 2018, where he managed content strategies and marketing initiatives for seven years in Bangalore, India. Earlier, he served as an Acquisition Manager at Deutsche Bank for ten months in 2008-2009, focusing on customer acquisition strategies.
Educational Background in Engineering and Marketing
Harsimran holds a Bachelor of Engineering (B.E.) degree in Electronics from VIT, Pune. He also completed a Post Graduate Program in Executive Leadership (PGPEL) with a focus on Marketing from SCMLD, where he studied from 2007 to 2009. His educational background provides a strong foundation for his expertise in both technical and marketing domains.
Skills in Marketing and Data Analysis
Harsimran possesses a range of skills in marketing and data analysis. He has led teams of vertical marketing managers to create various marketing programs, including emails and webinars. He is responsible for the creation of sales tools and collateral, such as presentations, datasheets, and customer case studies. His ability to synthesize and present complex data sets enhances his effectiveness in driving business performance.