Vivek Gopalpuria, Cwam
About Vivek Gopalpuria, Cwam
Vivek Gopalpuria serves as the Vice President of Product Marketing at Replicon, where he employs value-based selling and business development strategies. He has a strong background in marketing and finance, holding an MBA and extensive experience in product marketing and management.
Current Role at Replicon
Vivek Gopalpuria serves as the Vice President of Product Marketing at Replicon, a position he has held since 2020. In this role, he is responsible for overseeing product messaging, product launches, and sales enablement. He leads a team focused on customer marketing, content marketing, and market research. His leadership contributes to the development of outbound demand generation processes and campaigns aimed at enhancing customer engagement and driving sales.
Previous Experience at Replicon
Prior to his current role, Vivek Gopalpuria held several positions at Replicon, including Director of Product Marketing from 2017 to 2020 and Associate Director of Product Marketing from 2014 to 2017. He also served as a Senior Product Marketing Manager and a Product Marketing Manager. His tenure at Replicon has spanned various roles, allowing him to build a comprehensive understanding of product marketing strategies within the organization.
Education and Expertise
Vivek Gopalpuria earned his Master of Business Administration (MBA) with a focus on Marketing and Finance from the National Institute of Industrial Engineering, completing his studies from 2006 to 2008. He also holds a Bachelor of Technology (BTech) in Electronics and Communications from the Goka Raju Ranga Raju Institute of Engineering & Technology, which he completed from 2000 to 2004. His educational background supports his expertise in value-based selling, buyer personas, account-based marketing, and customer experience.
Career Background
Vivek Gopalpuria has a diverse professional background that includes roles in various companies. He began his career as a Software Engineer at Satyam Computer Services Ltd from 2004 to 2006. He then worked as a Business Consultant - Trainee at Wipro Technologies in 2007. Following that, he joined Cypress Semiconductor, where he held positions as Program Manager and Product Marketing from 2008 to 2012. His varied experiences have contributed to his skills in program management and pre-sales.
Professional Achievements
Throughout his career, Vivek Gopalpuria has been instrumental in managing customer marketing initiatives and conducting market research. He has played a key role in creating outbound demand generation processes and campaigns at Replicon. His expertise in competitive intelligence and research has further enhanced his contributions to product marketing strategies. He currently leads a team of storytellers and content creators, focusing on delivering impactful marketing content.