Clair S.
About Clair S.
Clair S. serves as the VP of Marketing at Repool, focusing on optimizing marketing channels for consistent growth and enhancing team productivity through technology. With extensive experience in various marketing roles across multiple companies, Clair emphasizes collaboration and process documentation to drive marketing success.
Work at Repool
Clair S. currently serves as the VP of Marketing at Repool, a company that is part of the Y Combinator S21 batch. Since joining in 2022, Clair has focused on optimizing marketing channels to achieve consistent and predictable growth. She emphasizes the importance of documenting processes to ensure knowledge sharing within the team. Clair also advocates for a collaborative relationship with sales teams to enhance overall marketing success.
Previous Experience in Marketing
Before her role at Repool, Clair S. held various marketing positions across different organizations. She worked as the Director of Marketing at Oncue from 2020 to 2022. Prior to that, she was the Head of Marketing at Limelight Platform for 10 months in 2019. Clair also served as the Digital Marketing Manager and Demand Generation Specialist at We Simplify the Internet (WSI) between 2017 and 2019, and held multiple roles at FreeAgent from 2014 to 2017.
Education and Expertise
Clair S. studied at Robert Gordon University, where she earned a BA (Hons) in Publishing with Journalism from 2003 to 2007. Her educational background supports her expertise in marketing, particularly in developing revenue-led growth strategies for companies ranging from Seed stage to Series A and beyond. Clair's approach includes testing various marketing channels to uncover unexpected opportunities.
Background in Content and Communications
Clair S. has a strong background in content and communications, having worked at Norton Rose Fulbright as an Online Content Coordinator from 2011 to 2012 and as a Design and Brand Advisor from 2012 to 2013. Additionally, she served as a Senior Communications Executive and Customer Communications Manager at FreeAgent, where she focused on enhancing customer engagement through effective communication strategies.
Marketing Philosophy and Approach
Clair S. emphasizes the importance of selecting technology providers that enhance team productivity and satisfaction. She prioritizes careful selection of team members and vendors to ensure cost-effective revenue generation. Clair believes in documenting processes before scaling to ensure that knowledge is accessible and shared among team members, which is crucial for sustainable growth.