Sonya Ford
About Sonya Ford
Sonya Ford is a marketing and communications professional with extensive experience in stakeholder engagement and business development. She has held various leadership roles at Nielsen and currently works at RepRisk, where she focuses on empowering teams and driving strategic initiatives.
Work at RepRisk
Sonya Ford has been working at RepRisk in the Marketing and Communications department since 2022. Based in Zurich, Switzerland, she has contributed to the company's initiatives by leveraging her extensive experience in stakeholder engagement and business development. Her role involves developing strategies that enhance the company's visibility and communication efforts within the industry.
Previous Experience at Nielsen
Sonya Ford held multiple roles at Nielsen from 2007 to 2021. She served as the VP Global Communications & Marketing Manager from 2007 to 2013 and later as VP Global Transformation & Change Management, Deployment CoE from 2013 to 2018. Additionally, she was the VP International Media Product Marketing from 2018 to 2021. Her tenure at Nielsen was marked by her focus on communications, marketing strategies, and organizational transformation.
Background in Events and Sponsorship
Before her time at Nielsen, Sonya Ford worked at Nedcor as an Events Coordinator, focusing on Sports Sponsorship & Donations from 1990 to 1993 in Johannesburg, South Africa. This early experience laid the foundation for her career in marketing and communications, emphasizing her skills in event management and stakeholder engagement.
Education and Expertise
Sonya Ford has a diverse educational background. She studied Public Relations and Marketing at Damelin from 1990 to 1994. She also pursued Marketing Management at the Institute of Marketing Management for 13 months. Additionally, she achieved a Sommelier certification through Wine Studies and Responsible Service of Alcohol at TAFE NSW in 2001. Ford further enhanced her skills by obtaining an Executive Black Belt in Business Process Improvement through Nielsen's internal training in 2014.
Independent Consultancy Business
Prior to joining RepRisk, Sonya Ford founded a successful independent consultancy business. This venture allowed her to apply her extensive knowledge in international and cross-cultural strategy, change, and transformation, further solidifying her expertise in the marketing and communications field.