Parmi Panesar
About Parmi Panesar
Parmi Panesar serves as the Marketing Lead for EMEA at Rescale, bringing over 10 years of experience in marketing within multinational companies, particularly in the information technology and financial sectors.
Work at Rescale
Parmi Panesar has been serving as the Marketing Lead for EMEA at Rescale since 2022. In this role, she manages marketing strategies and initiatives aimed at driving growth in the European, Middle Eastern, and African markets. Her responsibilities include overseeing marketing budgets and executing tactics that support rapid international and regional expansion.
Current Role at ServiceNow
In addition to her role at Rescale, Panesar works as the Marketing Manager for Financial Services at ServiceNow, a position she has held since 2020. Based in London, she focuses on developing marketing strategies tailored to the financial services sector, contributing to the company's growth and market presence.
Previous Experience in Marketing
Parmi Panesar has over a decade of experience in marketing roles within multinational companies. Prior to her current positions, she worked at Paymentsense as a Marketing Specialist and later as Field & Channel Marketing Manager from 2018 to 2020. Her earlier roles include Channel Marketing Manager NEMEA and Regional Marketing Manager at Acronis, as well as a position at McGraw Hill Financial as Global Head of Field Marketing Manager-Oil.
Background in Event Management
Before her extensive marketing career, Panesar worked at Harrods as an Event/Campaign Manager from 2005 to 2012. This role involved managing various events and campaigns within the prestigious retail environment of Knightsbridge, contributing to her skills in strategic marketing and communication.
Achievements in Marketing
Parmi Panesar has been recognized for her contributions to the marketing field, notably winning the 'Exhibitor of the Year' award at a prominent UK IT event. This accolade reflects her ability to lead marketing teams and execute successful strategies in competitive industries.