Betsy Bourassa

Associate Director Of Corporate Communications @ Reserve

About Betsy Bourassa

Betsy Bourassa serves as the Associate Director of Corporate Communications at the Federal Reserve Bank of New York, a position she has held since 2019. She has a background in public policy and communications, with previous roles at the U.S. Department of the Treasury and APCO Worldwide.

Work at Federal Reserve Bank of New York

Betsy Bourassa has served as the Associate Director of Corporate Communications at the Federal Reserve Bank of New York since 2019. In this role, she is responsible for overseeing communication strategies and initiatives that align with the organization's objectives. Her experience in corporate communications contributes to the effectiveness of the bank's messaging and public engagement efforts.

Education and Expertise

Betsy Bourassa studied at Duke University, where she majored in Public Policy and earned certificates in Markets and Journalism. She graduated Magna cum laude, reflecting her academic achievements. Her educational background provides a strong foundation for her work in communications, particularly in understanding the intersection of policy and public discourse.

Background in Government Communications

Betsy Bourassa has extensive experience in government communications. She worked at the U.S. Department of the Treasury from 2013 to 2016, where she held roles as Media Specialist and Acting Spokesperson, as well as Spokesperson for Terrorism and Financial Intelligence. These positions involved managing media relations and communicating key messages during critical periods.

Previous Experience in Crisis Communications

Before her tenure at the U.S. Department of the Treasury, Betsy Bourassa worked at APCO Worldwide in the Crisis Communications Department from 2011 to 2013. This role involved developing strategies to manage communication during crises, equipping her with skills that are valuable in high-pressure situations.

Prior Role at Federal Reserve Bank of New York

Betsy Bourassa previously worked at the Federal Reserve Bank of New York in the Media Relations department from 2016 to 2018. This role helped her build a strong understanding of the bank's operations and communication needs, leading to her current position in corporate communications.

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