Krista Kjellman Schmidt
About Krista Kjellman Schmidt
Krista Kjellman Schmidt is a Senior Digital Content Strategist currently at the Federal Reserve Bank of New York. She has held various roles in prominent media organizations, including The Wall Street Journal and ABC News, and has experience in both editorial and educational positions.
Current Role at Federal Reserve Bank of New York
Krista Kjellman Schmidt currently serves as a Senior Digital Content Strategist at the Federal Reserve Bank of New York. She has held this position since 2021. In her role, she is responsible for developing and implementing digital content strategies that align with the organization's objectives. Her work focuses on enhancing the online presence and engagement of the Federal Reserve through effective content management.
Previous Experience at The Wall Street Journal
Prior to her current role, Krista worked at The Wall Street Journal as the Lead Strategy Editor from 2020 to 2021. During her tenure, she contributed to the development of editorial strategies and managed content initiatives aimed at increasing audience engagement. She also held the position of Strategy Editor at The Wall Street Journal for 8 months in 2020.
Career at ProPublica
Krista Kjellman Schmidt has extensive experience at ProPublica, where she worked for a total of six years. She served as Deputy Editor of News Applications from 2009 to 2014, overseeing the development of interactive news applications. Additionally, she worked as a Web Producer from 2008 to 2009, contributing to the online content strategy and production.
Academic Involvement at Columbia University
Krista has been involved in academia as an Adjunct Assistant Professor at Columbia University's Graduate School of Journalism. She held this position twice, first from 2011 to 2012 for 8 months and again in 2014 for 4 months. In these roles, she taught courses related to journalism and digital content strategy, sharing her industry knowledge with students.
Educational Background
Krista Kjellman Schmidt completed her Bachelor of Arts degree in English and Broadcast Journalism at New York University from 2001 to 2004. Her education provided a foundation in communication and media, which has informed her career in digital content strategy and journalism.