Claudia Lee
About Claudia Lee
Claudia Lee is a Senior Manager of Non Endemic Partnerships at ReserveBar, with a strong background in event management and luxury brand development. She has previously held positions at notable companies such as Pernod Ricard and Fox Broadcasting Company, contributing to significant events and partnerships in the industry.
Current Role at ReserveBar
Claudia Lee serves as the Sr. Manager Non Endemic Partnerships at ReserveBar, a position she has held since 2021. In this role, she focuses on developing and managing partnerships that enhance the brand's presence in the spirits and wine industry. Her work involves strategizing and executing initiatives that align with ReserveBar's business objectives, contributing to the company's growth in the competitive market.
Previous Experience at Pernod Ricard
Before joining ReserveBar, Claudia worked at Pernod Ricard as the Prestige Manager for Luxury New Business Development from 2018 to 2021. During her tenure, she was responsible for creating and managing luxury partnerships, which played a crucial role in enhancing brand visibility and equity. Her experience in this position provided her with valuable insights into the luxury segment of the spirits industry.
Event Management Background
Claudia has a strong background in event management, having worked as a Freelance Event Manager at Bounce AEG in 2015. She also held the position of Special Events Manager at Fox Broadcasting Company from 2014 to 2018. In these roles, she managed various events, including producing a sponsor gifting lounge at the Bonnaroo Festival Artist Lounge, showcasing her ability to execute large-scale hospitality programs.
Educational Background in Marketing
Claudia Lee earned her Bachelor of Arts degree in Marketing from the University of Arizona, Eller College of Management, where she studied from 2005 to 2009. This educational foundation equipped her with essential marketing skills and knowledge that she has applied throughout her career in various roles within the marketing and event management sectors.
Professional Portfolio and Achievements
Claudia's professional portfolio includes a range of experiences that demonstrate her expertise in forging luxury partnerships and building brand equity within the spirits and wine industry. She has executed large hospitality programs, notably during Super Bowl weekend, servicing hundreds of guests, which highlights her capability in managing high-profile events and partnerships.