Derek Correia
About Derek Correia
Derek Correia is the Chief Executive Officer of ReserveBar, where he has worked since 2023. He previously served as CEO of Source and held various leadership roles in marketing at major companies, showcasing a strong background in brand marketing and product innovation.
Work at ReserveBar
Derek Correia serves as the Chief Executive Officer at ReserveBar, a position he has held since 2023. In this role, he leads the development and licensing of commerce enablement technologies that facilitate compliant beverage alcohol purchases. He has been instrumental in partnering with hundreds of suppliers and brands, as well as leading distributors, to implement efficient direct marketing campaigns. His leadership also focuses on supporting last mile strategies, promotions, and merchandising to enhance new product launches and gifting initiatives. Correia is involved in content-to-commerce partnerships and event sponsorship activations, aiming to realize the vision of 'e-commerce everywhere' at ReserveBar.
Previous Experience at ReserveBar
Before becoming CEO, Derek Correia held the position of President at ReserveBar from 2019 to 2023. During this tenure, he contributed to the strategic direction of the company and played a key role in its growth and development. His experience in this role laid the groundwork for his current leadership position, allowing him to leverage his understanding of the company's operations and market positioning.
Career Background
Derek Correia has a diverse career spanning several prominent companies and roles. He served as CEO of Source, a CxM agency, for 11 years from 2004 to 2015. His earlier positions include Executive Vice President at Grey Group for one year, Vice President of Product Marketing at Burger King for one year, and Director of New Product Marketing at Pizza Hut for seven years. He also worked as a Marketing Manager at TMP Worldwide for two years. This extensive background has equipped him with skills in strategic planning, account management, and business development.
Education and Expertise
Derek Correia holds a Bachelor of Science degree in Management from Binghamton University, where he studied from 1986 to 1990. He also completed the Start Ed - Ed Tech Hyper Accelerator program at NYU Steinhardt School of Culture, Education, and Human Development in 2018. His educational background, combined with his professional experience, has provided him with a strong foundation in brand marketing and product innovation, particularly through his work with major companies like Pepsico, Diageo, and Yum Brands.
Entrepreneurial Spirit
Derek Correia demonstrated his entrepreneurial spirit early in life by starting his first business at the age of 16. This experience has influenced his career, fostering a passion for innovation and driving growth. He emphasizes the importance of enjoying the process of business development and leadership, which reflects his approach to his current role at ReserveBar.