Kathy Keefe
About Kathy Keefe
Kathy Keefe serves as the Director of Partnership Development at ReserveBar, where she has worked since 2021. With a background in marketing and management, she has successfully enhanced brand presence in the beverage alcohol market and previously held roles at the Country Club of New Canaan and Randstad Technologies US.
Work at ReserveBar
Kathy Keefe has been a significant part of ReserveBar since 2020, initially serving as Manager of Partnership Marketing. In 2021, she advanced to the role of Director of Partnership Development. In her current position, she has been instrumental in launching a new website in January 2023, which has helped solidify ReserveBar's status in the beverage alcohol market. Her work focuses on guiding both established and emerging brands through the complexities of e-commerce, enhancing their market presence.
Previous Experience
Before joining ReserveBar, Kathy Keefe worked at the Country Club of New Canaan from 2012 to 2015. She held the position of Director of Summer Camp and also served as Web Editor during her tenure. Prior to that, she was employed at Randstad Technologies US from 2000 to 2004, where she worked as a Recruiter and later as Branch Manager. This diverse background has contributed to her expertise in partnership development and marketing.
Education and Expertise
Kathy Keefe studied at the College of Saint Benedict, where she focused on Journalism and Communications. Her educational background has equipped her with the skills necessary for effective communication and marketing strategies. She has successfully implemented creative social media strategies that tripled mentor sign-ups for a youth program, showcasing her ability to engage audiences and foster community involvement.
Achievements in Community Engagement
Kathy Keefe has demonstrated a commitment to community engagement through her work in youth programs. She played a key role in cultivating a youth field hockey program, which strengthened local ties and promoted community involvement. Additionally, her efforts in launching the Get Stocked site attracted top-tier spirits and beer brands, further highlighting her ability to connect brands with their target audiences.