Kimberly O’dell
About Kimberly O’dell
Kimberly O’dell serves as the Director of CRM and Loyalty at ReserveBar, where she has worked since 2022. With a background in customer strategy and loyalty management, she has held various roles in notable companies including Papa John's International and InterContinental Hotels Group.
Work at ReserveBar
Kimberly O’dell has served as the Director of CRM and Loyalty at ReserveBar since 2022. In this role, she focuses on customer retention and engagement strategies, utilizing her extensive experience in customer relationship management. Based in Atlanta, Georgia, she leads initiatives that enhance customer loyalty through targeted campaigns and data-driven insights.
Previous Experience in CRM and Marketing
Before joining ReserveBar, Kimberly O’dell held several key positions in customer strategy and marketing. She worked as a Customer Strategy Manager at Papa John's International from 2021 to 2022, where she led a team focused on customer retention through owned-media channels. Prior to that, she was a Senior Lead in CRM Strategy at IGT for eight months in 2020, and held multiple roles at InterContinental Hotels Group (IHG®) from 2012 to 2018, including Global Loyalty Campaign Manager and Luxury Loyalty Program Manager.
Education and Expertise
Kimberly O’dell earned her Bachelor of Arts in Communications and Rhetoric Studies from Oglethorpe University, completing her degree from 2006 to 2010. She possesses expertise in various reporting dashboards, including Tableau, Google Analytics, and Salesforce Einstein. Additionally, she is skilled in utilizing multi-channel delivery and automation platforms such as Salesforce Marketing Cloud and Optimove to create targeted campaigns.
Background in Event Coordination
Earlier in her career, Kimberly O’dell worked as a Special Event Coordinator at Oglethorpe University from 2010 to 2012. This role involved planning and executing events, which contributed to her skills in project management and customer engagement. Her diverse background in hospitality and marketing has equipped her with a comprehensive understanding of customer loyalty strategies.
Collaboration and Vendor Management
In her current role and previous positions, Kimberly O’dell has collaborated with teams to develop customer personas and measure campaign effectiveness. She manages vendor relationships to ensure efficient communication delivery, demonstrating her ability to integrate various aspects of customer engagement and marketing strategies.