Lauren White
About Lauren White
Lauren White serves as the Vice President of Creative at ReserveBar, where she manages creative operations and leads a growing team. She has a strong background in organizational communications and extensive experience in creative direction, having previously held leadership roles at Bingley Digital and Payhub Payments.
Work at ReserveBar
Lauren White serves as the Vice President of Creative at ReserveBar, a position she has held since 2021. In this role, she manages creative operations and oversees a rapidly growing team. She is responsible for developing innovative campaigns that align with the company's creative vision across multiple channels. Lauren provides high-level creative direction and guidance, ensuring that brand equity and customer experience are prioritized. She also manages budgets and stays informed about the direct-to-consumer e-commerce landscape to meet business objectives.
Previous Experience at Bingley Digital
Before joining ReserveBar, Lauren White worked at Bingley Digital as President from 2016 to 2021. During her five years in this role, she contributed to the company's growth and development in the digital space while based in the New York City Metropolitan Area. Her leadership at Bingley Digital helped shape the company's strategic direction and creative output.
Sales Leadership at Payhub Payments
Lauren held the position of Executive Sales Director at Payhub Payments from 2013 to 2016. In this role, she was responsible for driving sales initiatives and managing client relationships across the United States. Her experience in sales leadership contributed to her understanding of market dynamics and customer needs.
Educational Background
Lauren White pursued her education at multiple institutions. She earned a Master's Degree in Graphic & Information Design from Central Connecticut State University, studying from 2014 to 2016. Prior to that, she completed a Bachelor's Degree in Organizational & Corporate Communications at Western Connecticut State University from 2009 to 2011. Additionally, she studied Corporate & Organizational Communications at Belmont University from 2007 to 2009. This diverse educational background has equipped her with a strong foundation in both creative and communication disciplines.
Recruitment Experience at Aerotek
Lauren began her career at Aerotek, where she worked as a Staff Recruiter from 2011 to 2012 and later as a Senior Recruiter from 2012 to 2013. During her time at Aerotek, she gained valuable experience in recruitment and talent acquisition, which enhanced her skills in building relationships and understanding organizational needs.