Luke Osherow
About Luke Osherow
Luke Osherow serves as the Senior Manager of Partnership Marketing at ReserveBar, a position he has held since 2022. He has a diverse background in marketing and brand management, with previous roles at Edrington and other companies in the beverage industry.
Work at ReserveBar
Luke Osherow has been serving as the Senior Manager of Partnership Marketing at ReserveBar since 2022. In this role, he is responsible for developing and managing partnerships that enhance the brand's market presence. His experience in marketing and brand management contributes to the strategic initiatives at ReserveBar, focusing on building relationships that drive growth and engagement.
Previous Experience in Marketing
Before joining ReserveBar, Luke Osherow held several positions at Edrington, where he gained significant experience in brand management. He worked as a Division Brand Associate for the West region from 2019 to 2021, and prior to that, he served as an Associate Brand Manager for Highland Park and The Glenrothes in 2019. His career at Edrington also included a role as Division Brand Manager for the West and as a Marketing Assistant, providing him with a comprehensive understanding of brand strategy and market dynamics.
Early Career and Internships
Luke Osherow began his career in the beverage industry as a Sales Associate at BevMax Liquors LLC from 2012 to 2015. He later expanded his skill set as an Off-Premise Specialist at Compass Box in 2017 and as a Social Media Intern at 247 Laundry Service Group for two months in 2014. These early roles laid the foundation for his expertise in marketing and brand promotion.
Education and Expertise
Luke Osherow earned a Bachelor’s Degree in Advertising from the University of South Carolina. His academic background, combined with his extensive professional experience in marketing and brand management, equips him with the skills necessary to navigate the complexities of partnership marketing in the beverage industry.