Rebecca Powell
About Rebecca Powell
Rebecca Powell is the Manager of Partnership Marketing at ReserveBar, where she has worked since 2022. She has a background in public relations and brand development, having held various roles in companies such as Total Beverage Solution and Executive Bev.
Current Role at ReserveBar
Rebecca Powell serves as the Manager of Partnership Marketing at ReserveBar, a position she has held since 2022. In this role, she oversees the management of day-to-day operations related to partner marketing efforts. Her responsibilities include managing promotions, email campaigns, on-site experiences, and website content. Additionally, she focuses on developing and executing integrated marketing programs and campaigns tailored to promote B2B partners. Rebecca is also responsible for forecasting, measuring, and reporting the results of co-created and co-branded content promotions with partners.
Previous Experience in Public Relations
Before her current role, Rebecca Powell gained experience in public relations through various positions. She worked as a Public Relations Specialist at Chernoff Newman for three months in 2015. Additionally, she served as a Public Relations Intern at Chernoff Newman for four months in the Columbia, South Carolina Area. Her internship at Palmetto Health in 2015 lasted four months, where she further developed her skills in public relations. She also completed a three-month internship at Flock and Rally: Events + Communications for a Brave New South in 2015.
Experience in Brand Development and Marketing
Rebecca has a strong background in brand development and marketing. She worked as the Brand Development Manager for Wine at Executive Bev from 2020 to 2022. Prior to that, she served as the Wine & Beer Portfolio Manager at Total Beverage Solution for four years, from 2016 to 2020. In these roles, she focused on developing marketing strategies and managing product portfolios to enhance brand visibility and market reach.
Educational Background
Rebecca Powell studied at the University of South Carolina-Columbia, where she earned a Bachelor of Arts in Journalism and Mass Communications with a focus on Public Relations, Advertising, and Applied Communication, as well as Spanish. Her studies spanned from 2012 to 2015. Prior to her university education, she attended Wando High School from 2009 to 2012.