Rob Howl
About Rob Howl
Rob Howl serves as the Chief Digital Officer at ReserveBar, bringing extensive experience in digital strategy and eCommerce from previous roles at notable companies such as Southern Glazer's Wine & Spirits and Boeing. He is recognized for his leadership skills and has a background in both strategy and marketing, holding an MBA from Yale School of Management.
Current Role at ReserveBar
Rob Howl serves as the Chief Digital Officer at ReserveBar, a position he has held since 2024. In this role, he is responsible for overseeing digital strategies and initiatives that enhance the company's online presence and customer engagement. His leadership is pivotal in driving digital transformation within the organization.
Previous Experience in Digital Strategy
Prior to his current role, Rob Howl held several significant positions in digital strategy and eCommerce. He worked at Southern Glazer's Wine & Spirits as Vice President of Digital Strategy & eCommerce from 2020 to 2021, where he led initiatives to enhance online sales and customer interaction. He also served as Senior Director of Digital Strategy & Commerce at the same company from 2018 to 2020, contributing to the development of digital platforms for beverage alcohol retailers.
Career Background in Aerospace and eCommerce
Rob Howl began his career at The Boeing Company, participating in the BCFP leadership development program. He completed six cross-functional rotations, gaining extensive experience in various operational areas. He later transitioned to Aviall, a Boeing subsidiary, where he managed eCommerce and product line marketing for aerospace parts. His background includes a role as Director of Digital Services at Zodiac Aerospace in Paris.
Educational Qualifications
Rob Howl holds a Bachelor of Science degree in International Business with a minor in Marketing from Pepperdine University, which he completed from 2002 to 2006. He furthered his education at Yale School of Management, earning an MBA in Strategy and Marketing from 2008 to 2010. During his time at Yale, he also participated as a Summer Fellow at the Yale Entrepreneurial Institute.
Leadership and Personal Interests
Rob Howl is recognized for his leadership qualities, described by colleagues as an inspirational and adaptable leader. He emphasizes ethical practices and empathetic teamwork. Outside of his professional life, he enjoys cooking, performance driving, and golf, and identifies as a dog person.