Veronica Defrancis
About Veronica Defrancis
Veronica Defrancis is a Creative Project Manager with extensive experience in marketing and event production, currently working at ReserveBar since 2021. She previously held significant roles at STUDIO ONE EIGHTY NINE, Kiehl's, and various other notable brands in the fashion and retail industries.
Current Role at ReserveBar
Veronica Defrancis serves as a Creative Project Manager at ReserveBar, a position she has held since 2021. In this role, she is responsible for overseeing creative projects and ensuring that they align with the company's marketing strategies. Her work involves collaboration with various teams to enhance brand visibility and customer engagement. Based in New York, New York, she has contributed to the development of innovative marketing initiatives that support ReserveBar's mission.
Previous Experience at STUDIO ONE EIGHTY NINE
Prior to her current position, Veronica worked at STUDIO ONE EIGHTY NINE as an Event Producer and Marketing Manager from 2015 to 2022. During her seven years at the company, she organized various events, including intimate trunk shows and cocktail evenings for high-profile brands such as Saint Laurent Paris and Ralph Lauren. Her role involved managing event logistics and marketing efforts to promote brand awareness.
Professional Background in Project Management
Veronica has a diverse background in project management across various industries. She held positions at Kiehl's Since 1851 as a Senior Project Manager in Marketing for nine months in 2021, and at J.Crew as a Project Manager for four months in 2019. Additionally, she worked at TUMI as a Project Manager focusing on Content Experience and e-Commerce from 2019 to 2020. Her experience includes coordinating projects that enhance customer experience and drive sales.
Educational Background in Fashion Marketing
Veronica studied at the Fashion Institute of Technology, where she earned a Bachelor’s Degree in International Trade and Marketing for the Fashion Industries. Her education spanned from 2011 to 2018, providing her with a solid foundation in fashion marketing and trade practices. This academic background supports her professional endeavors in the fashion and marketing sectors.
Event Production Experience
Veronica has extensive experience in event production, having acted as Event Co-Producer for NY Fashion Week and NY Fashion Week-Men's presentations. She has worked with brands such as Studio 189, Epson, and Ovadia & Sons. Her event planning skills also include organizing artist showcases like Ice Glitter Gold, showcasing her ability to manage and execute high-profile events effectively.