Laura Umlauf
About Laura Umlauf
Laura Umlauf serves as the Marketing Manager for Listings at RESICAP, where she has worked since 2022. With a background in property management and marketing, she has developed processes to enhance the accuracy of property listings and collaborates with digital media teams to produce marketing materials.
Work at RESICAP
Laura Umlauf has been serving as the Marketing Manager for Listings at RESICAP since 2022. In this role, she collaborates with both in-house and third-party digital media teams to create and publish various marketing materials, including renderings, photography, and 3D tours. Her responsibilities include developing a quality control process for property listings to ensure they meet client requirements and maintain accuracy.
Previous Experience at Excalibur Homes
Before joining RESICAP, Laura Umlauf worked at Excalibur Homes from 2016 to 2022. She held multiple roles during her tenure, starting as a Property Manager from 2016 to 2020 and then transitioning to Leasing and Marketing Manager from 2020 to 2022. In these positions, she utilized smart technology platforms like Rently and SmartRent to enhance property touring availability and maintained strong relationships with internal IT and support teams at various online listing services.
Education and Expertise
Laura Umlauf studied Business Administration at Georgia State University Perimeter College, where she earned an Associate of Science degree from 2012 to 2016. Her educational background provides her with a solid foundation in business principles, which she applies in her marketing and management roles in the real estate sector.
Skills and Technology Utilization
In her professional roles, Laura Umlauf has demonstrated proficiency in utilizing smart technology platforms such as Rently and SmartRent. She effectively integrates these technologies to ensure homes are consistently available for touring. Additionally, she collaborates with digital media teams to produce high-quality marketing materials, showcasing her skills in both marketing and property management.