Cristina Gibson
About Cristina Gibson
Cristina Gibson is a Senior Brand Strategist with extensive experience in digital marketing and communications. She has held various roles at notable companies, including Us Weekly, American Express, and E! Networks, and has a strong background in journalism and public relations.
Current Role at Resident
Cristina Gibson has been serving as a Senior Brand Strategist at Resident since 2022. In this role, she focuses on developing and implementing brand strategies that enhance market presence and drive consumer engagement. Her responsibilities include conducting market analysis and competitive research to inform branding and go-to-market strategies. She has successfully implemented integrated marketing campaigns that have led to significant increases in conversion rates for the company's products.
Previous Experience in Brand Strategy and Communications
Prior to her current position, Cristina held various roles in brand strategy and communications. She worked as a Digital Beauty & Fashion Editor at Us Weekly for six months in 2017 and served as Director of Communications at BLADE from 2015 to 2016. Additionally, she was a Senior Copywriter at Nutrafol from 2018 to 2019 and at Boxy Charm from 2020 to 2022. Her diverse experience in these roles has contributed to her expertise in brand messaging and consumer engagement.
Freelance Writing and Editing Experience
Cristina has a strong background in freelance writing and editing. She worked as a Freelance Reporter and Writer for InStyle from 2014 to 2016 and as a Freelance News Editor at AOL from 2012 to 2015. Furthermore, she contributed as a Freelance Correspondent for SheKnows, LLC from 2011 to 2015. This experience has honed her skills in content creation and editorial strategy.
Educational Background in Communication
Cristina Gibson studied at Loyola Marymount University, where she earned a Bachelor of Arts in Communication with a focus on Journalism and Public Relations. This educational foundation has equipped her with the skills necessary for effective communication and strategic brand development in her professional career.
Achievements in Marketing and Brand Development
Cristina has achieved notable results in her marketing and brand development efforts. She increased Nectar's Instagram following by 15% within three months through strategic content initiatives. Additionally, she implemented strategies that resulted in a 5.5% increase in average order value and significant conversion rate improvements for Nectar and DreamCloud. Her ability to conduct in-depth market analysis has guided successful branding strategies.