Eliza S.
About Eliza S.
Eliza S. serves as the Director of Organic Growth and SEO at Resident, bringing extensive experience from previous roles at notable companies such as Walt Disney Parks & Resorts Online and Fender Musical Instruments Corporation.
Current Role at Resident
Eliza S. serves as the Director of Organic Growth and SEO at Resident, a position she has held since 2023. In this role, she focuses on developing and implementing strategies to enhance organic search performance and drive growth for the company. Her expertise in SEO is utilized to optimize online visibility and improve user engagement across various digital platforms.
Previous Experience in SEO
Eliza S. has extensive experience in the field of SEO, having held several significant positions prior to her current role. She worked at Walt Disney Parks & Resorts Online as a Senior SEO Analyst from 2008 to 2011, where she contributed to a 75% increase in natural search visits. At Tradesy, she served as Director of SEO from 2014 to 2016, securing top 5 rankings for high search volume keywords from luxury brands. She also held the position of Director of SEO at Fender Musical Instruments Corporation from 2016 to 2019, achieving a 130% growth in conversion rate.
Consulting Roles and Contributions
In addition to her directorial roles, Eliza S. has provided SEO consulting services for various companies. She worked as an SEO Consultant for Fox Broadcasting Company in 2019 and for Wavemaker from 2021 to 2023. Her consulting work has focused on enhancing search strategies and improving overall digital marketing effectiveness.
Educational Background
Eliza S. earned a Bachelor of Arts degree in Political Science and Communication from the University of Southern California. This educational background has equipped her with strong analytical and communication skills, which she applies in her SEO strategies and initiatives.
Achievements in Organic Growth
Throughout her career, Eliza S. has achieved notable results in organic growth and SEO. At Fender, she led initiatives that resulted in a 65% growth in revenue through organic strategies. Her ability to drive significant increases in traffic and revenue showcases her expertise in the field and her impact on the organizations she has worked with.