Heather Grimstead
About Heather Grimstead
Heather Grimstead is a Senior Director of CRM at Resident, with over 15 years of experience in lifecycle marketing and a strong background in data-driven retention strategies. She has held various leadership roles in marketing at notable organizations including NASA Langley, Gannett, and The Knot Worldwide.
Current Role at Resident
Heather Grimstead serves as the Senior Director of CRM at Resident, a position she has held since 2023. In this role, she focuses on developing and implementing customer relationship management strategies that enhance customer engagement and retention. Her extensive experience in lifecycle marketing supports her efforts in driving data-driven initiatives that align with Resident's business objectives.
Previous Experience in Marketing
Heather Grimstead has a diverse background in marketing, having held various roles across multiple organizations. She worked at Gannett as a Marketing Manager and later as a Senior Marketing Manager, where she focused on social commerce. Her tenure at NASA Langley included positions as Marketing Manager and Senior Graphic Designer, contributing to her foundational skills in marketing and design. Additionally, she has experience at The Knot Worldwide, WeddingWire, and CoStar Group, where she specialized in lifecycle and email marketing.
Education and Expertise
Heather Grimstead holds an M.B.A. in Marketing from William & Mary – Raymond A. Mason School of Business, which she completed from 2003 to 2005. She also earned a B.F.A. in Graphic Design from Old Dominion University between 1994 and 1998. Her educational background, combined with over 15 years of experience in lifecycle marketing, equips her with a strong foundation in data-driven retention strategies, branding, and marketing automation.
Skills and Specializations
Heather Grimstead specializes in several key areas within marketing, including retention marketing, acquisition strategies, and data-driven marketing. Her skill set encompasses email marketing, mobile marketing, and marketing automation, which are critical for developing effective customer engagement strategies. Her strong technical background aids in defining project execution strategies, allowing her to launch new products and scale lifecycle marketing programs effectively.
Career Timeline and Progression
Heather Grimstead's career spans over two decades, beginning with her role as a Senior Graphic Designer at NASA Langley Research Center from 1999 to 2002. She progressed through various marketing roles, including Director of Audience Development at SmartBrief and Director of Customer Lifecycle Marketing at OpenText. Her leadership positions at Gannett, The Knot Worldwide, and Caribou demonstrate her ability to adapt and thrive in different marketing environments, ultimately leading to her current role at Resident.