Jae Gow
About Jae Gow
Jae Gow is a Marketplace Advertising Manager with extensive experience in digital marketing and eCommerce. With a background in data-driven advertising strategies, he has successfully contributed to significant growth in various roles throughout his career.
Current Role at Resident
Jae Gow currently serves as the Marketplace Advertising Manager at Resident, a position held since 2023. In this role, Gow is responsible for overseeing advertising strategies within the marketplace, focusing on optimizing performance and achieving advertising goals. The position is remote, allowing for flexible work arrangements while contributing to the company's overall marketing objectives.
Previous Experience in Digital Marketing
Prior to joining Resident, Jae Gow worked at Advantage Unified Commerce as the Digital Marketing Manager for PPC Retail Media from 2021 to 2023. In this role, Gow managed pay-per-click advertising strategies and contributed to the company's digital marketing efforts. Additionally, Gow held various positions at PAC Worldwide, including eCommerce Manager and eCommerce Marketing Specialist, where significant contributions were made to the Amazon channel, achieving over 50% year-over-year growth.
Educational Background
Jae Gow has a solid educational foundation in marketing and digital skills. Gow studied Business Administration with a focus on Marketing at the UW Foster School of Business, earning a Bachelor of Arts from 2005 to 2008. Additionally, Gow completed two programs at General Assembly, achieving certifications in Digital Marketing in 2016 and Front End Web Development in 2015, each lasting 11 months.
Achievements in Advertising
Throughout Jae Gow's career, notable achievements include implementing data and measurement tools that strategically enhanced advertising performance. In a previous role, Gow achieved a 175% increase in ad spend while maintaining a favorable return on ad spend (ROAS) within six months. These accomplishments reflect a strong ability to drive results in digital marketing initiatives.
Early Career and Self-Employment
Jae Gow's early career includes a role as a Medical Records Specialist at The Everett Clinic from 2001 to 2006. Following this, Gow transitioned into eCommerce, working at PAC Worldwide in various marketing and customer service roles. From 2009 to 2011, Gow operated as a Top-Rated eBay PowerSeller, gaining valuable experience in online sales. Since 2019, Gow has also been self-employed as a Marketing Consultant, providing expertise to various clients.