Jared Brody
About Jared Brody
Jared Brody serves as the Executive Vice President of Marketing at Resident, bringing extensive experience in conversion rate optimization and multi-channel marketing. His career includes roles at various companies, such as Vice President of Acquisition at Resident and Senior Vice President at LiveIntent, Inc., alongside a strong academic background in Consumer Economics from Cornell University.
Current Role at Resident
Jared Brody serves as the Executive Vice President of Marketing at Resident, a position he has held since 2023. He operates in the New York City Metropolitan Area in a hybrid work environment. In this role, he focuses on enhancing marketing strategies and driving growth for the company.
Previous Experience at Resident
Before his current role, Jared Brody worked at Resident as Vice President of Acquisition from 2019 to 2023. During his four years in this position, he was responsible for developing and implementing strategies to acquire new customers, contributing to the company's overall growth.
Education and Expertise
Jared Brody earned a Bachelor of Science (B.S.) degree in Consumer Economics from Cornell University, where he studied from 1991 to 1995. He specializes in conversion rate optimization and lifetime value management and modeling, and possesses extensive experience in managing CRM systems, including email and SMS marketing.
Career Background
Jared Brody has held various senior positions in marketing and management across multiple companies. He was Senior Vice President at LiveIntent, Inc., where he worked in both Platform Health and Campaign Success roles. He also co-founded and served as CEO of Palm Frites and held positions at PetPlus, Zeta Global, and Atlantic Coast Brands, among others.
Skills and Specializations
Jared Brody has developed a strong skill set in multi-channel marketing, which includes linear TV, OTT/CTV, and direct mail. He also has expertise in regulatory compliance and privacy monitoring within marketing operations, making him well-versed in the complexities of modern marketing strategies.