Jennifer Bentz
About Jennifer Bentz
Jennifer Bentz serves as the VP of Affiliates, Influencers, and Partnerships at Resident, bringing over 20 years of experience in online marketing, particularly in lead generation and affiliate marketing. She has a strong background in eCommerce across various industries and has held multiple leadership roles in notable companies such as Beachbody and 123inkjets.com.
Current Role at Resident
Jennifer Bentz serves as the Vice President of Affiliates, Influencers, and Partnerships at Resident. She has held this position since 2023, bringing over 20 years of experience in online marketing to the role. In her current capacity, she focuses on strategic initiatives that enhance affiliate and influencer partnerships, leveraging her extensive background in digital marketing.
Previous Experience at Resident
Before her current role, Jennifer Bentz worked at Resident as the Director of Affiliates, Influencers, and Partnerships from 2020 to 2023. During this time, she contributed to the development and execution of online marketing strategies aimed at maximizing affiliate performance and influencer engagement.
Professional Background in Online Marketing
Jennifer Bentz has over 20 years of experience in online marketing, with a specialization in lead generation, affiliate marketing, and influencer marketing. She has worked across various industries, including entertainment, consumer packaged goods, and home furnishing, which has equipped her with a diverse skill set in both B2B and B2C eCommerce.
Education and Expertise
Jennifer Bentz studied at the University of California, San Diego, where she earned a Bachelor of Arts degree in Psychology. Her educational background complements her professional expertise in search engine marketing (SEM), search engine optimization (SEO), and display advertising, with a strong focus on analytics and attribution.
Career at Beachbody
Jennifer Bentz held multiple positions at Beachbody, including Senior Manager of Online Marketing, Affiliate Manager, Director of Online Marketing, and Senior Director of Online Marketing, from 2009 to 2018. Her roles involved overseeing online marketing strategies and managing affiliate programs, contributing significantly to the company's digital marketing efforts.