Jennifer Costa
About Jennifer Costa
Jennifer Costa is a marketing professional with extensive experience in retail and eCommerce marketing, particularly in direct-to-consumer brands. She holds a BA in English Communications with a concentration in Marketing, Media, Design & Technology from Emmanuel College and has held various leadership roles in notable organizations.
Current Role at Resident
Jennifer Costa currently holds the position of Retail Marketing; Product Marketing & Merchandising at Resident. She has been with the company since 2021, contributing to various marketing initiatives aimed at enhancing product visibility and driving sales. Her role involves developing and implementing marketing strategies that align with the company's goals in the retail sector.
Previous Experience in Marketing
Jennifer has extensive experience in the marketing field, having worked in various capacities across multiple organizations. She served as Marketing Director at Reed Exhibitions US from 2015 to 2018, where she managed marketing strategies in Norwalk, CT. Prior to that, she was the Marketing Manager at the American Pet Products Association (APPA) from 2006 to 2011. Additionally, she held the position of Senior Vice President, Marketing & E-Commerce at Talalay Global from 2018 to 2021.
Education and Expertise
Jennifer Costa earned her Bachelor of Arts degree in English Communications with a concentration in Marketing, Media, Design & Technology from Emmanuel College in Boston. Her educational background supports her strong expertise in eCommerce marketing, particularly in the growth of direct-to-consumer brands. She is knowledgeable in both OEM and ODM marketing strategies, which enhances her effectiveness in various marketing roles.
Board Involvement at Ready To Empower
Since 2020, Jennifer has served on the Board of Directors for Ready To Empower, where she holds the position of Marketing & Revenue Chairwoman. In this role, she focuses on strategic marketing initiatives and revenue generation efforts, contributing to the organization's mission and outreach.
Mentorship in Marketing
Jennifer Costa actively engages in mentorship, providing guidance and support to emerging professionals in the marketing field. Her commitment to mentoring reflects her dedication to fostering the next generation of marketing talent and sharing her extensive knowledge and experience.