Junior Reyes
About Junior Reyes
Junior Reyes is a Senior Growth Manager and the Founder and CEO of ALO Accessories, Inc., with extensive experience in marketing and analytics across various companies in the Greater New York City Area. He specializes in leveraging digital platforms for brand growth and optimization, supported by a strong background in mathematics and computer science.
Work at Resident
Junior Reyes currently serves as Senior Growth Manager at Resident, a position he has held since 2021. In this role, he focuses on driving growth strategies and optimizing marketing efforts. His expertise in leveraging programmatic media and YouTube plays a significant role in enhancing the company's marketing initiatives. His tenure at Resident follows a diverse career in digital marketing and analytics, contributing to his comprehensive understanding of growth management.
Current Roles and Responsibilities
In addition to his role at Resident, Junior Reyes is the Founder and Chief Executive Officer of ALO Accessories, Inc., a position he has maintained since 2015. He also operates as Owner and Growth Marketing Consultant/Advisor at Not a Company, LLC since 2017. Furthermore, he serves as an Investor and Advisor at Source Medium, a data and analytics company, since 2021. These roles highlight his commitment to helping brands scale and optimize their marketing strategies.
Professional Experience
Junior Reyes has a robust professional background in digital marketing and analytics. He has previously held positions at Drawbridge as Sr. Lead, Optimization Strategist Team, and at Magnetic as Senior Campaign Manager/Trader. His experience also includes working at MetLife in various capacities, including Associate Engineer and Analyst Intern. Additionally, he worked at MeritDirect, LLC as Manager of Digital Ad & Data Operations, and at PlaceIQ as Campaign Manager/Trader.
Education and Expertise
Junior Reyes holds a Bachelor of Arts (B.A.) in Mathematics from Manhattanville College, where he studied from 2009 to 2013. He also completed a minor in Computer Science during his time at the college. Furthermore, he is an Adwords Certified Individual, having completed the Google Certification Program. His strong background in mathematics and computer science complements his expertise in digital marketing, particularly in leveraging platforms such as YouTube and programmatic media.
Certifications and Skills
Junior Reyes is certified in DFP and possesses proficiency in various web debugging tools. His skill set includes a specialization in programmatic advertising, linear TV, and streaming TV (CTV/OTT). This combination of certifications and skills enables him to develop and implement effective marketing strategies that drive brand growth and optimization.