Phil Matarese
About Phil Matarese
Phil Matarese serves as the Director of Marketing Operations at Resident, a position he has held since 2021. He possesses extensive experience in digital marketing, media buying, and analytics, with a strong background in content marketing and data management.
Work at Resident
Phil Matarese has been serving as the Director of Marketing Operations at Resident since 2021. In this role, he has focused on enhancing marketing strategies and operations. Prior to this position, he held multiple roles at Resident, including Head of Creative Performance and Growth Marketing from 2019 to 2021, and Growth Marketing and Content Marketing from 2018 to 2019. His tenure at Resident has allowed him to leverage his extensive experience in digital marketing and analytics.
Education and Expertise
Phil Matarese studied at the University of Delaware, where he earned a Bachelor of Arts (B.A.) in Psychology and Philosophy in 2003. His educational background supports his expertise in content marketing and digital strategy. He possesses advanced skills in data management and visualization tools such as Tableau and Looker, which enhance his ability to analyze and interpret marketing data effectively.
Background in Digital Marketing
Phil Matarese has a strong background in digital marketing, with extensive experience in media buying and analytics. He has managed and optimized digital marketing campaigns across various platforms, including Facebook, TikTok, and Google Suite. His work has involved utilizing programmatic marketing strategies to drive revenue growth and improve marketing performance.
Previous Experience at AdBrite
Before his current role, Phil Matarese worked at AdBrite, where he held several positions from 2006 to 2012. He started as an Account Associate, then progressed to Senior Account Manager, and later became the Sr. Programmatic Business Development Manager. His time at AdBrite provided him with valuable insights into programmatic advertising and business development until the company's shutdown in 2013.
Consulting Role at Wholetone Media
Phil Matarese served as Principal Consultant at Wholetone Media from 2015 to 2019. In this role, he applied his knowledge of content marketing and digital strategy to assist clients in achieving their marketing objectives. His consulting experience further solidified his expertise in managing marketing operations and optimizing campaign performance.