Tracy Y.
About Tracy Y.
Tracy Y. is a Senior CRM Manager with extensive experience in marketing and customer relationship management across leading beauty and consumer brands. She has held various roles at companies such as L'Oréal, Estée Lauder, and Godiva, and is currently employed at Resident while also serving as a Client Advisory Board Member at Attentive.
Current Role at Resident
Tracy Y. serves as the Senior CRM Manager at Resident, a position she has held since 2022. In this role, she focuses on developing and executing customer relationship management strategies to enhance customer engagement and retention. Tracy's expertise in CRM is complemented by her extensive background in eCommerce and digital marketing, which she leverages to drive revenue growth and improve customer experiences.
Previous Experience in Marketing and CRM
Tracy Y. has held various positions in marketing and customer relationship management across multiple renowned companies. She worked at L'Oréal as an Assistant Marketing Manager and later as an eCommerce Manager for Kérastase Paris and Shu Uemura Art of Hair. Additionally, she served as the Manager of Origins Online Acquisition & Retention Marketing at The Estée Lauder Companies Inc. and as a CRM Project Manager at Nestlé Nespresso SA. Her experience includes managing email marketing and eCommerce strategies at Clinique Online and Godiva Chocolatier.
Educational Background
Tracy Y. completed her Bachelor of Science in Business Administration with a focus on Marketing and Accounting at Villanova University from 2001 to 2005. Prior to her university education, she attended Brooklyn Technical High School, where she laid the foundation for her future studies and career in business and marketing.
Skills and Proficiencies
Tracy Y. is skilled in utilizing various CRM and marketing platforms, including Salesforce Commerce Cloud, Mailchimp, Attentive, and Klaviyo. She is proficient in analytics tools such as Coremetrics, Omniture, Adobe, Google Analytics, and Looker. Tracy also possesses expertise in managing revenue-driving channels, including email, paid search, and affiliate marketing. Additionally, she is experienced in vendor management and employs project management tools like JIRA, Basecamp, Asana, and Figma.
Notable Contributions and Initiatives
Throughout her career, Tracy Y. has developed and implemented behavioral targeted CRM campaigns, including Ratings & Reviews and Abandon Cart initiatives. She executed Clinique's first exclusive Online Gift-with-Purchase campaign, showcasing her innovative approach to eCommerce marketing. Tracy's work often involves collaboration with cross-functional teams to enhance customer engagement and drive sales.