Brian Nizinsky
About Brian Nizinsky
Brian Nizinsky is the Director of Digital Marketing at Resilio, with over 20 years of experience in various marketing roles across notable companies in Rochester, New York. He emphasizes a balanced approach to marketing, integrating storytelling, customer satisfaction, and data to drive sustainable growth.
Current Role at Resilio
Brian Nizinsky serves as the Director of Digital Marketing at Resilio, a position he has held since 2024. His role involves overseeing digital marketing strategies and initiatives to enhance the company's online presence. Working remotely from Rochester, New York, he applies his extensive experience in digital marketing to drive growth and engagement.
Professional Experience in Digital Marketing
Brian Nizinsky has over 20 years of experience in digital marketing. He previously worked at Paychex as Digital Marketing Manager from 2015 to 2024, focusing on various digital strategies. His career also includes roles at Eastman Kodak as Online Marketing Manager from 2006 to 2013 and as Digital Sales Manager at WROC-TV Channel 8 from 2014 to 2015. Additionally, he served as Manager of Digital Marketing at Qualitrol for one year in 2013.
Advisory Board Contributions
Brian Nizinsky has contributed to the Bivona Child Advocacy Center as a Marketing Advisory Board Member from 2011 to 2019. In this role, he provided insights and real-world examples of effective marketing strategies aimed at increasing revenue, reducing costs, and mitigating risks. His experience in advisory roles reflects his commitment to applying practical marketing solutions.
Educational Background
Brian Nizinsky studied at the University at Buffalo, where he earned a Bachelor of Arts degree in Communication from 1992 to 1996. His education laid the foundation for his career in marketing, equipping him with essential skills in communication and strategy.
Marketing Philosophy and Approach
Brian Nizinsky views marketing as a blend of art and science, emphasizing the need for balance between creativity and analytical thinking. He advocates for a marketing strategy that combines storytelling, customer satisfaction, and data to achieve sustainable growth. His approach focuses on making prospects feel engaged rather than overtly marketed to.