Carol Mendelsohn
About Carol Mendelsohn
Carol Mendelsohn serves as the Vice President of Marketing at First Resonance, bringing extensive experience in digital marketing and customer advocacy. She has held various senior marketing roles across multiple companies, demonstrating a strong background in developing effective marketing strategies and leading creative teams.
Current Role at First Resonance
Carol Mendelsohn serves as the Vice President of Marketing at First Resonance, a position she has held since 2023. In this role, she is responsible for overseeing marketing strategies and initiatives that align with the company's objectives. Her leadership in this capacity is focused on enhancing brand visibility and driving customer engagement.
Previous Experience in Marketing
Prior to her current role, Carol Mendelsohn held several significant marketing positions. She worked as the Chief Marketing Officer at Rock Solid Technologies, Inc. from 2022 to 2023. Before that, she served as the National Director of Marketing at Dr. Tattoff from 2013 to 2016, and as the Director of Marketing at LFP, Inc. from 2012 to 2013. Her diverse experience spans various industries and roles, showcasing her adaptability and expertise in marketing.
Digital Marketing Expertise
Carol Mendelsohn possesses extensive knowledge in digital marketing strategies, particularly in search engine marketing (SEM) and search engine optimization (SEO). She has a proven track record in developing customer advocacy programs and organizing large-scale user conference events. Her skills also include designing efficient and scalable martech stacks, which contribute to her effectiveness in marketing leadership roles.
Educational Background
Carol Mendelsohn studied at the University of California, San Diego, where she earned a Bachelor of Arts degree in Communications from 1991 to 1994. Additionally, she attended New York University from 1989 to 1991. Her educational background has provided her with a solid foundation in communication strategies that are essential in her marketing career.
Leadership and Team Management
Throughout her career, Carol Mendelsohn has demonstrated strong leadership skills by leading creative teams and ad agencies in producing integrated marketing campaigns. She has experience in developing persona-based Account-Based Marketing (ABM) campaigns, showcasing her ability to tailor marketing efforts to specific customer segments. Her hands-on approach and roll-up-your-sleeves mentality contribute to her effectiveness in managing teams and projects.