Amanda Tsuetaki
About Amanda Tsuetaki
Amanda Tsuetaki is a Data Science and Business Operations Intern with a focus on human-centered design and innovation. She is pursuing a Segal Design Certificate at Northwestern University while holding various roles in marketing and admissions at the university and other organizations.
Work at Resonate
Amanda Tsuetaki currently serves as a Data Science and Business Operations Intern at Resonate, a position she has held since 2023. In this role, she focuses on utilizing data science techniques to support business operations. Her responsibilities include analyzing data to derive insights that inform decision-making processes. This internship provides her with practical experience in applying her academic knowledge in a professional setting.
Education and Expertise
Amanda is pursuing a Segal Design Certificate at Northwestern University, which emphasizes human-centered design and innovation. She is studying Data Science, Design, Integrated Marketing Communication, and Asian American Studies, and is expected to achieve her Bachelor of Arts degree in 2025. Her minor in Asian American Studies enhances her data science expertise by integrating cultural and social perspectives.
Background
Amanda has a diverse background in various roles at Northwestern University. She has worked as a Peer Adviser from 2022 to 2024 and as a Tour Guide Coordinator since 2023. Additionally, she has experience as a Research Assistant at the Kellogg School of Management from 2023 to 2024. Her involvement in these positions has provided her with insights into student engagement and academic support.
Professional Experience
In addition to her internship at Resonate, Amanda has held several positions in marketing and analytics. She worked as a Marketing Consultant at Form & Function Marketing from 2022 to 2023, where she developed actionable plans based on data analysis. Currently, she is also a Digital Marketing Analytics Intern at adidas, a role she began in 2024. Furthermore, she serves as the Vice President of Programming at Form & Function Marketing since 2023.
Current Roles at Northwestern University
Amanda holds multiple positions at Northwestern University. She is the Director of Engagement since 2023, where she oversees initiatives to enhance student involvement. Additionally, she coordinates tours as the Tour Guide Coordinator, a role she has maintained for one year. Her work at the university reflects her commitment to fostering community and engagement among students.