Bob Shaffer
About Bob Shaffer
Bob Shaffer serves as the Executive Director of Agency Sales at Resonate, where he has worked since 2017. He has held various sales and leadership positions in the advertising industry, including roles at PointRoll, AccuWeather.com, and Neustar, Inc.
Current Role at Resonate
Bob Shaffer serves as the Executive Director of Agency Sales at Resonate, a position he has held since 2020. He also holds the title of VP Agency Sales, which he has been in since 2017. In these roles, he is responsible for overseeing agency sales strategies and operations, contributing to the company's growth in the Greater New York City Area.
Previous Experience in Sales Leadership
Before joining Resonate, Bob Shaffer held several significant positions in sales leadership. He worked at Neustar, Inc. as Senior Director of Agency Sales from 2014 to 2017. Prior to that, he was with PointRoll, where he served as Vice President of East Coast Sales from 2012 to 2014 and as East Coast Sales Manager from 2009 to 2012. His experience spans various roles that emphasize his expertise in agency sales.
Career Background in Advertising Sales
Bob Shaffer has a robust background in advertising sales, having worked at AccuWeather.com for a total of nine years. He first served as Director of Advertising Sales from 2000 to 2008, and later as Director of Advertising Sales for Online & Mobile from 2008 to 2009. His early career included a role as Account Executive at Greater Media from 1998 to 2000.
Educational Background
Bob Shaffer studied at Lebanon Valley College from 1991 to 1995, where he completed a four-year program. His education has provided a foundation for his extensive career in sales and advertising.