Bryan Gernert
About Bryan Gernert
Bryan Gernert serves as the CEO of Resonate, where he oversees a platform that combines traditional market research with advanced analytics and digital media activation. With a strong background in technology and experience in leading organizations through transformation, he has successfully guided Resonate in developing a comprehensive understanding of consumer behavior in the U.S.
Work at Resonate
Bryan Gernert has served as the CEO of Resonate since 2008. Under his leadership, the company has developed an Automated Consumer Intelligence Engine that enhances B2C marketing efforts. Resonate integrates traditional market research with big data, data science, advanced analytics, and digital media activation. The organization has built a comprehensive understanding of over 230 million consumers across 14,000 attributes, positioning itself as a leader in consumer insights.
Previous Experience in Technology
Before joining Resonate, Bryan Gernert held significant roles in the technology sector. He was the Senior Vice President and General Manager for the Americas at Cybertrust from 2002 to 2007. Prior to that, he served as the Senior Vice President of Sales & Services at Digex from 1995 to 2001. His experience in these positions contributed to his expertise in providing services and solutions to global 2000 companies.
Education and Expertise
Bryan Gernert studied Finance at the University of Delaware, where he achieved a degree in Business. His educational background has provided a foundation for his career in technology and business leadership, particularly in areas related to information technology and services.
Achievements in Fundraising
Throughout his career, Bryan Gernert has successfully raised funds through both public and private markets. This experience has been instrumental in supporting the growth and transformation of the organizations he has led, including his current role at Resonate.
Background in Business Transformation
Bryan Gernert has a strong track record of leading businesses through significant transformation and growth. His leadership style emphasizes the importance of adapting to changing market conditions and leveraging technology to drive business success.