Ellen Romer
About Ellen Romer
Ellen Romer serves as the VP of Research & Data Products Strategy at Resonate, bringing extensive experience in product management and innovation from her previous roles at GfK, Experian Marketing Services, and Experian Simmons.
Current Role at Resonate
Ellen Romer serves as the Vice President of Research & Data Products Strategy at Resonate, a position she has held since 2021. In this role, she focuses on developing and implementing strategies that enhance the company's research and data product offerings. Her responsibilities include overseeing product lifecycle management and ensuring that the products align with market demands and consumer insights.
Previous Experience at GfK
Prior to her current position, Ellen Romer worked at GfK as the Director of Product Development & Innovation for North America from 2018 to 2021. During her tenure, she contributed to the development of innovative product solutions that addressed market needs and consumer behavior trends, enhancing the company's competitive edge in the research sector.
Background in Marketing and Product Management
Ellen Romer has extensive experience in marketing and product management, having held various leadership roles across multiple organizations. She was the Vice President of Global Product Management at Experian Marketing Services from 2012 to 2016, where she focused on consumer insights and innovation strategies. Additionally, she served as the Senior Vice President of Strategic Planning at Experian Simmons from 2002 to 2012, contributing to long-term business strategies.
Educational Qualifications
Ellen Romer earned her Bachelor of Arts degree in Marketing from Western Connecticut State University. Her educational background has provided her with a solid foundation in marketing principles, which she has applied throughout her career in various leadership roles.
Expertise in Data-Driven Solutions
Ellen Romer possesses expertise in managing cross-functional and global teams, focusing on the entire marketing and product lifecycle. She has developed actionable data-driven solutions that integrate consumer research with both first and third-party data, particularly for digital marketing applications. Her skills in P&L management and business case development are essential for driving revenue and profit growth within organizations.