Ericka Podesta Mc Coy
About Ericka Podesta Mc Coy
Ericka Podesta McCoy serves as the Chief Marketing Officer at Resonate, where she has implemented a persona-based go-to-market strategy and led significant growth initiatives. With extensive experience in marketing across various sectors, she has a proven track record of enhancing brand recognition and driving revenue.
Work at Resonate
Ericka Podesta Mc Coy has served as the Chief Marketing Officer at Resonate since 2018. In this role, she implemented a persona-based go-to-market strategy that led to a company-wide customer obsession initiative. She successfully led the marketing organization, achieving an approximately 8x valuation increase over four years. Additionally, she developed and deployed a demand generation engine that resulted in 40% year-over-year growth. Mc Coy also instituted an analyst relations program to establish the consumer intelligence platform category, enhancing brand awareness and referrals.
Previous Experience
Prior to her current position, Mc Coy held several roles in various organizations. She worked at OpenText as Vice President of Marketing - Global Campaigns from 2015 to 2018 and as Director of Marketing - Campaign Strategy from 2013 to 2015. Her experience also includes a role at Sprint as Group Manager of Corporate Strategy from 2003 to 2006 and as Senior Manager of Direct Response Marketing - Retention Programs from 2005 to 2006. Earlier in her career, she worked at Dimension Data/Proxicom and Marriott International Inc., gaining extensive experience in marketing and consulting.
Education and Expertise
Ericka Podesta Mc Coy earned a Bachelor of Science (B.S.) degree in Business, Management, Marketing, and Related Support Services from the University of Maryland. She is recognized as a global marketing executive with expertise in building brands and driving revenue across multiple sectors, including high-tech, telecom, manufacturing, energy, and hospitality. Her professional experience spans North America, Europe, and Asia, showcasing her ability to facilitate growth in diverse markets.
Career Development
Mc Coy's career began at Marriott International Inc., where she served as Senior Marketing Manager from 1996 to 2000. She then transitioned to Dimension Data/Proxicom as Senior Consultant in Customer Insight & Experience and later as Lead Consultant in the Energy Vertical. Her roles at Sprint included Product Marketing Manager and Group Manager, allowing her to develop a strong foundation in corporate strategy and marketing. This diverse background has contributed to her success in her current role at Resonate.