Lisa Villano
About Lisa Villano
Lisa Villano serves as the Sr. Director of Product Marketing at Resonate, where she specializes in customer data management and AI-powered optimization. With over 14 years of experience in data-driven marketing strategies, she has held various roles in notable companies including Deloitte Digital and Sprinklr.
Work at Resonate
Lisa Villano has been serving as the Sr. Director of Product Marketing at Resonate since 2022. In this role, she focuses on customer data management, AI-powered data and optimization, and omni-channel orchestration. Prior to her current position, she held various roles at Resonate, including Director of Media Products and Manager of Client Solutions. Her experience at Resonate spans multiple years, contributing to her extensive knowledge in data-driven marketing strategies.
Previous Experience in Product Marketing
Before joining Resonate, Lisa Villano worked at Sprinklr as Senior Manager of Product Marketing for Modern Research for seven months in 2022. She also held significant positions at Deloitte Digital, where she was Manager of Product Marketing for Experience Management and Go-to-Market Enabling Manager for two years. Her roles at these companies have equipped her with a strong foundation in developing effective marketing strategies.
Educational Background
Lisa Villano studied at the University of Delaware, where she earned a Bachelor of Arts degree in Political Science and Spanish. This educational background has contributed to her analytical skills and understanding of diverse markets, enhancing her capabilities in product marketing and customer experience.
Career Overview
With over 14 years of experience, Lisa Villano has built a career focused on go-to-market strategies for customer experience solutions. Her professional journey includes roles at various companies, such as Cognitive Match, Lotame, and Yext, where she developed her expertise in account management and product marketing. This extensive experience has positioned her as a knowledgeable leader in the field.
Expertise in Data-Driven Marketing
Lisa Villano specializes in customer data management and AI-powered data optimization. Her expertise extends to omni-channel orchestration, allowing her to create integrated marketing strategies that enhance customer engagement. This specialization is a key component of her work in product marketing, enabling her to leverage data effectively for strategic decision-making.