Rachel (Hamrick) Robinson
About Rachel (Hamrick) Robinson
Rachel (Hamrick) Robinson is a Manager of Campaign Management at Resonate, with a strong background in digital advertising and project management. She has held various roles in marketing and advertising, including positions at Questex and Public Interest Registry, and possesses expertise in digital marketing tools and technologies.
Current Role at Resonate
Rachel Robinson currently serves as the Manager of Campaign Management at Resonate, a position she has held since 2021. In this role, she is responsible for overseeing various campaign management initiatives, utilizing her extensive background in digital advertising and project management. Her leadership capabilities contribute to the effective execution of marketing strategies within the organization.
Previous Experience at Questex
Rachel Robinson has a significant history with Questex, where she held multiple roles from 2016 to 2021. She began as an Advertising Operations Coordinator in 2016, followed by a position as Digital Advertising Specialist for eight months in 2017. She then advanced to Manager of Digital Advertising Operations, serving from 2017 to 2019, and later became the Associate Director of Marketing Programs from 2019 to 2021. These roles allowed her to develop expertise in digital marketing and campaign management.
Educational Background
Rachel Robinson earned her Bachelor of Business Administration (BBA) degree from James Madison University, where she studied Marketing and Computer Information Systems. Her education spanned from 2011 to 2015, providing her with a strong foundation in both marketing principles and technical skills relevant to the digital landscape.
Technical Skills and Expertise
Rachel Robinson possesses a range of technical skills that enhance her capabilities in campaign management and digital marketing. She is proficient in using Marketo and DoubleClick for Publishers (DFP), essential tools for managing digital advertising campaigns. Additionally, she has skills in HTML and CSS, which are important for creating and managing digital content. Her experience with Salesforce, Adobe Dreamweaver, and Adobe Photoshop further supports her work in multimedia and design projects.
Early Career at Public Interest Registry
Before her tenure at Questex, Rachel Robinson worked as a Multimedia Specialist at Public Interest Registry from 2013 to 2015. In this role, she gained valuable experience in multimedia production and design, contributing to her overall expertise in digital marketing and campaign management.