Rachel Hughes
About Rachel Hughes
Rachel Hughes is a Marketing Campaign Manager at Resonate, where she leads the multi-channel marketing strategy for the company's consumer intelligence SaaS product. With a background in various marketing roles, she specializes in executing marketing strategies for the Political & Advocacy and Media & Entertainment sectors.
Work at Resonate
Rachel Hughes currently serves as the Marketing Campaign Manager at Resonate, where she has been employed since 2021. In this role, she leads the multi-channel marketing strategy for Resonate's consumer intelligence SaaS product. Her responsibilities include overseeing the execution and performance of marketing strategies tailored for the Political & Advocacy and Media & Entertainment sectors. She also manages event strategy and execution for both in-person and virtual events, ensuring alignment with company goals.
Previous Experience
Before joining Resonate, Rachel Hughes held various positions in marketing and analysis. She worked at RightEye as a Marketing Manager from 2019 to 2021 and as a Marketing Coordinator from 2018 to 2019. Prior to that, she was employed at CoStar Group in multiple roles, including Research Associate II and Requirements Analyst between 2015 and 2016. Her early career included a position as a Marketing Coordinator at McWilliams|Ballard in 2017 and an internship at Bluetext in 2013.
Education and Expertise
Rachel Hughes studied at Miami University, where she earned a Bachelor of Arts degree with a major in Strategic Communication and a minor in Business Management from 2010 to 2014. She also pursued Development Economics and International Development for 11 months in 2014. Her educational background supports her expertise in marketing strategy, digital marketing, and campaign management.
Marketing Skills and Responsibilities
In her current role and previous positions, Rachel Hughes has developed a comprehensive skill set in marketing project management. She is responsible for ensuring that all marketing projects are integrated, properly resourced, and aligned with company objectives. Her work encompasses a wide range of strategies, including segmentation, email marketing, and search engine optimization (SEO).
Internship and Early Career
Rachel Hughes began her career with internships that provided foundational experience in marketing. She interned at Bluetext in 2013 and later at NAFASI as a Digital Marketing Intern in 2016. These early experiences contributed to her understanding of marketing principles and practices, which she has applied throughout her professional journey.