Jennifer Collins
About Jennifer Collins
Jennifer Collins serves as the Senior Marketing & Communications Manager at Resource Center in Dallas, Texas, where she has worked since 2016. She has successfully led various initiatives, including a Pride month art exhibit at Dallas Lovefield Airport and a significant increase in donations for North Texas Giving Day.
Work at Resource Center
Jennifer Collins has served as the Senior Marketing & Communications Manager at Resource Center since 2016. In this role, she has led various initiatives to enhance the organization's visibility and community engagement. Notably, she coordinated with the Dallas City Hall Aviation department to present a Pride month art exhibit at Dallas Lovefield Airport, which attracted 198,000 travelers. Additionally, she has been instrumental in increasing donations by 120% for North Texas Giving Day by developing and implementing a digital marketing strategy. Collins also established a partnership with Starbucks to create a discussion series, further promoting the Resource Center's mission.
Education and Expertise
Jennifer Collins studied at Eastern New Mexico University, where she achieved a degree in Marketing and a Minor in French. Her educational background provides a solid foundation for her expertise in marketing and communications. Collins has applied her knowledge effectively in various roles, including her current position at Resource Center, where she focuses on strategic marketing initiatives that drive community involvement and support.
Background
Before joining Resource Center, Jennifer Collins worked at Whole Foods Market for a decade, from 2006 to 2016. During her tenure, she held several positions, including Marketing Team Leader, Marketing Associate, Graphic Design Associate, and Decor Specialist. This diverse experience in marketing and team leadership contributed to her skills in managing projects and campaigns effectively. Collins has been active in the Dallas community, building relationships with key media and increasing the organization's media coverage.
Achievements
Jennifer Collins has made significant contributions to Resource Center and the broader community. She served as Project Leader for the organization's website redesign and launch, enhancing the online presence of the center. In 2016, she played a crucial role in closing out a $9.8 million capital campaign for a new LGBTQ community center. Her efforts in promoting the Resource Center through partnerships with the Dallas Arts District have resulted in over 100,000 attendees at key Pride events. In 2017, she was recognized as a finalist for the Dallas Center for Nonprofit Management Night of Light Nonprofit Communicator of the Year award for her work on the rollout of the PrEP program.