Adrina Adam
About Adrina Adam
Adrina Adam is a Digital Marketing Manager with extensive experience in digital marketing and business development. She has worked with notable brands and co-founded a student job matching platform, while currently enhancing her skills in business intelligence.
Current Role at Respond.io
Adrina Adam serves as the Digital Marketing Manager at respond.io, a position she has held since 2021. In this role, she focuses on developing and implementing digital marketing strategies to enhance brand visibility and engagement. Her responsibilities include managing campaigns, analyzing performance metrics, and optimizing marketing efforts to drive growth. Adrina's experience in digital marketing equips her to contribute effectively to the company's objectives.
Previous Experience in Digital Marketing
Adrina has a diverse background in digital marketing and business development. She worked at C27 as an Associate Strategist from 2019 to 2021, where she developed marketing strategies for various clients. Prior to that, she was an Accounts Manager at EDVERTICA for one year, managing client relationships and marketing initiatives. Her role at WeCruited as Co-Founder involved creating a job matching platform that achieved significant growth in a short period.
Educational Background
Adrina Adam studied at Southern New Hampshire University and completed her International Management studies at INTI International College Subang. She earned a Bachelor of Science in Business Studies with a 4+0 degree from 2012 to 2018. During her academic career, she graduated as valedictorian while simultaneously working at a Big 4 firm by the age of 20, demonstrating her commitment to both education and professional development.
Skills and Professional Development
Adrina is currently enhancing her skill set by self-learning SQL, Python, and Tableau, focusing on business intelligence applications within digital marketing. This initiative reflects her commitment to staying updated with industry trends and improving her analytical capabilities. Her proactive approach to skill development positions her to leverage data-driven insights in her marketing strategies.
Notable Projects and Achievements
Throughout her career, Adrina has managed international accounts for well-known brands such as McDonald's, MONIN, Allianz, and Converse. She has successfully built gaming microsites that resulted in increased engagement rates and follower growth. Additionally, her co-founding of WeCruited led to a notable RM25k growth within five months, showcasing her ability to drive results in competitive environments.