Kate Ng Jia Yi
About Kate Ng Jia Yi
Kate Ng Jia Yi serves as the Head of Growth at respond.io and has a diverse background in growth marketing and strategy across various companies in Malaysia. She has participated in leadership development programs and has a strong interest in go-to-market planning and research.
Current Role at Respond.io
Kate Ng Jia Yi serves as the Head of Growth at respond.io, a position she has held since 2023. In this role, she focuses on driving growth strategies and enhancing the company's market presence. Her responsibilities include overseeing growth initiatives and implementing effective go-to-market plans.
Previous Experience in Growth Marketing
Prior to her current role, Kate held several positions in growth marketing. She worked as a Manager, Growth Marketing at Pickupp for two months in 2022, and as an Assistant Manager in the same department for eight months from 2021 to 2022. Additionally, she served as Manager, Strategy & Planning (Regional Growth) at Ninja Van from 2022 to 2023, where she contributed to strategic growth initiatives.
Education and Academic Background
Kate studied at Monash University Malaysia, where she earned a Bachelor of Arts & Social Sciences with a focus on International Relations and Communication. She also studied The European Union from Consensus to Crisis during her time at Monash University. Earlier, she completed her A Levels at The Royal School Wolverhampton and achieved SPM at SMK Damansara Jaya.
Professional Development and Leadership Programs
Kate participated in the Axiata Young CEO Development Programme from 2021 to 2023. This program is designed to cultivate future leaders in Malaysia, providing her with valuable insights and skills in leadership and management.
Internship and Early Career Experience
Kate's early career includes various internships that laid the foundation for her professional growth. She interned at the Parliament of Malaysia in 2018, and worked at Nuren Group as a Digital Marketing Intern in 2017. Additionally, she gained experience at Lava X Technologies Sdn Bhd as a Marketing and Business Development Intern, which helped her develop skills in marketing and strategy.